STARR Business Approach

What good is a star if it won’t shine?  It would cease to be a start!  Stars aren’t scared to shine; are you?

COURSE DESCRIPTION

The S.T.A.R.R. Business Approach helps creatives and entrepreneurs develop a solid business foundation, through being Strategic, while gaining understanding of Target Market & Trends, which will allow you to drive Awareness, diversify Revenue Streams, and review to Regulate, areas of opportunity for improvement and growth.

If any of the following statements describes you, you’re the star this program is made for:

• You started your business out of passion, but the passion is diminishing.
• You don’t have a good business plan, marketing plan, business strategy or action plan.
• You have difficulties with your elevator pitch; you can’t capture your business in one line.
• You’re not connecting with your target market.
• You’ve only used word-of-mouth marketing, and referrals have run dry.
• You’re seeking to enhance your Relationship Marketing techniques.
• You initially priced your product/service to be competitive and have realized your competitors are charging significantly more than you.
• You lack confidence pricing your product/service.
• You’re overwhelmed with the amount of manual processes and are ready to streamline
• You don’t have any key performance indicators (KPI) in your business to evaluate how you’re doing

During the next six months, I’ll guide you through the S.T.A.R.R. Business Approach to help you and your business shine!

The areas of focus are listed below:

S – Strategic

Discover all you’re able to learn and strategically implement based on your competitive set.that you are able to learn and strategically implement based on your competitive set.

• Learn how to do a competitive analysis beyond the basic S.W.O.T.
• Learn how to clearly define current and future customer segments.
• Gain an understanding of your unique value proposition (solution) and socialization.

T – Target/Trends

Learn how to redefine your target market based on industry trends.

• Take a look at your current target market. Learn how to determine if you’re reaching the right clientele.
• Understand how to clearly define your future target market with specificity (including demographics, income, and more).
• Learn how to identify niche market opportunities.

A – Awareness

Learn how to build customer awareness through multiple marketing channels.

• Learn of the vast opportunities to market your business.
• Learn how to develop a marketing strategy.
• Discover how and when to pivot in your marketing approach.

R – Revenue

Learn how to increase revenue of your existing product or service, and generate new streams of revenue through related diversification.

• Identify core revenue streams (actual vs perceived).
• Develop financial goals and plan.
• Learn what it means to diversify your revenue streams (to include passive income).
• Learn how to price your product/service to maximize profit.

R – Regulate

Learn how to measure, monitor, and manage success.

• STARR yields measurable results.  (Set goals and measure incremental progress.)
• Monitor the performance of tactics and modify in a measured manner.
• Manage and maintain your formula for success.

CERTIFICATION

Certification of completion will be given to those who complete the full eight-week course, recognizing they understand all the essentials for business success.

LEARNING OUTCOMES

• Over 10 lectures and 24 hours of content/work!
• Have a thorough road map to achieving your vision (with choices along the way, in case you need to pivot).  This includes guidance on various aspects.
• Get a co-created Business Strategy & Action Plan
• Access to online tools and resources to track milestones and accountability
• Understand your strengths and opportunities as a creative leader, a new small business, and a player in your market.
• Learn how to identify your client(s) segments in great detail, including demographic, psycho-graphics, and needs.
• Understand making options and how to execute your market strategy.
• Gain insight on why your financials are essentials to track and how they impact your opportunity to get assistance during critical times.
• Learn why it’s necessary to have multiple revenue streams (including passive income)
• Complete operational review and strategy for future growth
• Workbook